Co-founded in 2015 and helped scale the business across digital healthcare.
About Karim Nassar.
I'm a pharmacist by background, but my work has increasingly moved into digital growth, SEO, web development, AI and business systems.
SEO since 2010Simple Online Healthcare co-founderAI and automation systems
Background
From pharmacy to digital growth.
My work has moved from pharmacy operations into building the digital systems that help teams grow, serve customers and move faster.
Helped scale Simple Online Healthcare to over GBP 120m in annual revenue.
Held senior leadership roles including Chief Growth Officer and Chief Product Officer.
Now focused on SEO, AI, automation, web development and practical business systems.
Biography
Building useful systems for growth.
A pharmacist's route into digital healthcare, SEO, product, AI and automation.
I co-founded Simple Online Healthcare in 2015 and helped scale the business to over GBP 120m in annual revenue. Over the years, I held senior leadership roles including Chief Growth Officer and Chief Product Officer, with a focus on growth, digital strategy, product development, customer experience and operational efficiency.
After stepping back from Simple Online Healthcare in 2025, I took some time out for a break and to think about what I wanted to build next. It did not take long before I found myself pulled back into the things I have always been most interested in: SEO, AI, automation, web development and building better digital systems.
My work sits at the intersection of SEO, AI, automation, product thinking and operational efficiency. I enjoy taking complex business processes and turning them into practical digital systems that are easier to manage, easier to scale, and more useful for customers and teams.
I can talk about SEO, AI and automation all day - and usually do.
Focus
Where SEO, product and engineering meet.
I am most interested in systems that rank, convert, reduce repetitive work and genuinely help users.
Search strategy and technical SEO
SEO has been one of my biggest obsessions since 2010. I started by learning how to rank a local pharmacy in Aberdeen, then moved into highly competitive national and international healthcare search terms across the UK and Australia.
Competitive digital healthcare search
This included building SEO strategies for some of the most competitive treatment categories online, with strong rankings for terms around weight loss, hair loss, erectile dysfunction and other high-demand healthcare services.
Architecture, speed and conversion
My work in SEO goes beyond content. I focus heavily on technical SEO, site architecture, internal linking, structured data, page speed, conversion optimisation and scalable landing page systems.
Automation across the business
Today, I am especially focused on how AI can be used across every department of a business, from marketing and web development to customer success, operations, reporting, internal workflows and decision-making.
AI systems
Helping teams move faster without losing quality.
I am interested in building systems where AI helps teams move faster, improve quality, reduce repetitive work, and make better use of the data and knowledge already inside the business.
I am particularly interested in how SEO, product and engineering come together to build websites that rank, convert and genuinely help users, and in how AI can turn existing business knowledge into faster, better workflows.
Work with me
Building a sharper website, workflow or AI system?
Tell me what you are trying to improve. I will reply with a practical next step.